John Griffiths | Managing Director

Co-founder and managing director, John believes apps should be simple, easy to use, and fun.  "Too many applications try to do too many things, or are not simple enough to use or understand.  We think an app should be simple to use, do one thing really well, and be fun.  If it isn't fun, then there's really no point in it at all."

John is passionate about the iOS ecosystem and believes that Apple’s continued investment in technologies that aid the smaller developers, such as Sprite Kit, Scene Kit, and Reality Kit, creates a more level playing field, helping provide a higher quality, more consistent platform.

He also believes that new technologies such as augmented reality (AR) and on-device machine learning are exciting and open up new creative opportunities. “But there is also always going to be a market for simple, ‘tap and play’ games."

John is very much involved at the ‘business’ end as well: as primary coder, music-maker, designer and graphics artist, he has his work cut out producing the apps, but it is also his passion. “I find it a great way to unwind after a long day.”

John grew up in Wales before moving back to England as a boy.  He now lives with his wife Vina and two sons in a quintessentially English rural village.  Outside of work, John enjoys walking, running, cycling and travelling, playing the piano, and family life being a dad.

Vina Griffiths | Creative Director

Co-founder and ideas / design guru, Vina provides ideas, strategic insight and creativity. "Don't just say it, do it" is Vina's motto.

On any project, just as important as what makes the cut is what gets the chop, and saying no is a key element of any design process. "If I don't like something, I speak my mind," Vina explains.

Mother of two, Vina spends most of her time supplying oodles of love and care to our two little boys.